Decisive Data - Director of Marketing
My first "job" in over a decade. I'm the marketing director at Decisvie Data, an end-to-end business analytics consultancy specializing in data visualization, data platform, and data science. As DD's first marketing hire my role supports channel sales, creates marketing assets, executes conference strategy, manages marketing budget and strategy, manages marketing vendors, and champions co opp marketing opportunities with channel partners (Tableau, Alteryx, Snowflake).
In six short months I've aligned leadership under a marketing methodology built using a variation of the "Flywheel" concept from Jim Collin's good to great, created a foundation of marketing assets (case studies, service sheets, service books, webinars), plan and direct a weekly video series called Data Science Wednesday, and executed an internal blog content generation program that has lead to a significant increase in website traffic and inbound leads.