gervelisAug 15, 20183 minIs There An Upcoming Supply Shortage In Premium TV Ad Inventory?It’s an exciting time for digital media and It’s no secret that we are in a new age of audience based marketing, powered by data. One of the biggest disrupti...
gervelisApr 29, 20185 minHow To Gain Early Adopters Using Industry Associations.Breaking into a new market using association relationships. When I decided to take New Audience Media to the event market I realized that I had a major probl...
gervelisApr 8, 20181 minRapping CEOs drop ‘Seattle Startup Anthem’ as a gift, to inspire entrepreneurs to dream bigRead the original post on Geekwire. Two Seattle-area CEOs, billing themselves as “startup rappers,” have released an anthem aimed at the region’s entrepreneu...
gervelisApr 8, 20188 min18 Things I Learned From Founding A Startup That FailedOriginal posting on Medium.com The four-year epic battle to take a new product to market has come to an end. Four years and $750,000 after the venture starte...